BEAUTY BUSINESSMASTERY

Hire your AI team in four weeks.

AI Builder Lab is a four-week live course for salon, clinic and small business owners who want AI that actually does the work. Four real assistants, built by you, running in your business by November. Beginner friendly.

Book my seat for €800

Starts Monday 19 October10am Irish time, live online

4 live callsReplays included

15 seats onlySmall group, real help

I used to do admin on my days off. Now I get that time back for yoga, family and the gym.

Real talk. As URBA grew to seven figures, so did the admin. And the stress. I did it myself at midnight, or paid my manager to do it instead of treatments. It almost killed my love for my own business. I almost closed both clinics.

Over the past six months, AI has changed my life. Bit by bit I trained an AI team and handed over every time-consuming task that used to eat my week. A finance assistant. A training manager. A content creator.

Now I'm going to show you how to build yours.

€The real cost of doing it all yourself

€100/hr

What my manager's admin hours cost me in lost treatment revenue.

€400/hr

What my own hours cost, closer to the truth.

6-7 hrs

Back every week. That's €31,200 to €145,600 a year, back in my business.

You don't need more hours. You need more hands.

RIGHT NOW

FOUR WEEKS FROM NOW

Rosters and holiday hours eat your evenings, and one mistake means an awkward conversation.

Rotas drafted and holiday hours counted for you. You just check and approve.

You only notice a therapist's rebooking rate slipping when the takings drop.

Every team member's KPIs tracked weekly, so you spot problems early and coach with real numbers.

Your financial trackers are glitchy spreadsheets you fill in by hand, if you get round to them.

Your numbers organised and in one place, without the midnight spreadsheet sessions.

Training lives in your head, so you repeat yourself to every new starter.

Staff handbook, consultation protocols and inductions built once and reused forever.

If you didn't come in tomorrow, half the business would stop, because it's all in your head.

An assistant your team can ask anything about the business, whether you're there or not.

You spend longer arguing with ChatGPT to follow instructions than it would take to do the job yourself.

It follows your rules first time, because it's been set up properly, once.

Your posts look like the same generic AI graphics everyone else is using.

Content and Canva designs that actually look and feel like your business.

Meet your new team.

Each Monday you bring on a new member of your AI team. By the end you don't have four separate projects. You have a team that works together and knows your business inside out.

Mon 19 Oct, 10am

Your Business Brain

Nobody does a good job without knowing the business first. You'll set up one central brain with your services, prices, team, policies and the way you speak to clients. From then on, every answer sounds like you, not the generic AI content you see everywhere.

You walk away with: an AI that knows your business better than your newest hire.

Mon 26 Oct, 10am

Your First Hire

Teach it to do specific jobs your way, every single time. Turn a takings report into a clear summary. Turn one induction doc into a checklist, a quiz and a training video script. Turn a promo idea into a week of captions.

You walk away with: ready-made skills for finance, training and content.

Mon 2 Nov, 10am

Your Operations Manager

This is where it stops drafting and starts doing. Connect your assistant to the tools you already use, like email, calendar, Google Drive and Canva, so it can chase invoices, file documents and pull reports for you.

You walk away with: automations that take real jobs off your list.

Mon 9 Nov, 10am

Your Night Shift Manager

Jobs that run on their own, on a schedule. Picture a Monday morning brief with last week's numbers, your team's KPIs and this week's content, waiting for you before you've even unlocked the door.

You walk away with: a business that keeps working when you're not.

Every call is live and practical. You build as we go, so you leave each Monday with something working, not a page of notes.

Everything you get

Four live callsMondays at 10am. About an hour of teaching, and I stay on for the full 90 minutes to answer questions.

Q&A every weekBring your real business problems and we solve them live.

Full replaysMiss a call or want to rewatch a step? It's all there.

Access to my online platformEvery lesson, replay and resource in one place.

Ready-to-use templatesPlug in your details and go. No starting from a blank page.

My prompt libraryThe prompts I actually use, organised by job, ready to copy.

Private Slack groupShare wins, ask questions and get unstuck between calls.

A small groupOnly 15 seats, so you get real attention, not a webinar crowd.

Debbie Mulhall, founder of Beauty Business Mastery

Hi, I'm Debbie.

I've spent 15 years in the beauty industry and built URBA Skin and Laser from the ground up. So I know how much painstaking time and energy it takes to run a business single-handedly.

Six months ago I started handing work over to AI, one job at a time. My finance assistant gave me 3 hours back a week. My content creator gave me another 3 to 4. Training docs that used to take hundreds of hours are now built once and reused forever.

Now I'm really passionate about sharing everything I've learned about working faster and more efficiently. I'll show you exactly what I did, in plain English, and you'll build it alongside me.

Debbie

Is this for you?

This is for you if

You own or manage a salon, clinic or any small business.
You've never touched AI and want someone to show you properly.
You already use ChatGPT or Claude for the basics and want it doing real work.
You're tired of being the only person who can do the admin.
You want systems you'll actually use, not theory.

This isn't for you if

You're looking for a magic button with zero effort.
You can't set aside Monday mornings or time to watch the replay.
You only want to work from your phone.
You want a deep technical coding course.

What you'll need

A laptop or desktop computer. This is hands-on building, so a phone won't cut it.
A paid Claude plan. It's what we build in and it makes a huge difference.
The Slack app, which is free.

Questions

I've never used AI. Will I be lost?

Not at all. It's beginner friendly. We start from the very beginning and build step by step. Every call is live, so you can ask as you go, and you have the Slack group between calls.

I already use ChatGPT or Claude. Is this too basic for me?

Most people only scratch the surface. If you're using it for quick questions and research, this takes you into setting up a business brain, reusable skills, automations and scheduled tasks. That's where it starts saving real hours.

Which AI tool do we use?

We build in Claude, and a paid plan is strongly recommended. If you already pay for ChatGPT you're welcome to follow along, but Claude is what I teach and use.

I'm not a salon or clinic. Can I still join?

Yes. The examples come from the beauty industry because that's my world, but every system works for any small business with clients, a team and admin.

What if I can't make a live call?

Every call is recorded and the replay goes up on the platform. You can post questions in Slack and I'll pick them up.

How much time do I need each week?

The live call is about an hour, and I stay on for the full 90 minutes for questions. Set aside a little time during the week to finish your build. The more you put in, the more your team can do.

Can I join on my phone?

You can watch on your phone, but to build along you'll need a laptop or desktop.

Is there a payment plan?

Yes. You can pay €800 in full, or split it into 2 payments of €400, one month apart. Just pick your option at checkout.

What's your refund policy?

Seats are limited to 15 and you get access to the platform, templates and prompt library as soon as you book, so there are no refunds once you've booked. If you're not sure it's right for you, message me on Instagram first and I'll give you an honest answer.